Digital
Traffic Metrics
Measures overall customer engagement on your site
Overall Site Traffic
Highlights effective (or not) digital marketing technique strategies. Includes page views and hits your website.
Traffic Sources
Driven by sets of keywords, and highlights what keywords to focus more on your digital marketing campaigns.
Mobile Traffic
Metric provides insight on how to effectively and strategically structure your content to achieve better engagement via mobile devices.
Click Through Rate (CTR)
Shows number of clicks your PPC (pay per click) ads received. Higher CTR drives better Quality Scores, therefore PPC costs for SEM pricing.
Cost Per Click (CPC)
Determines cost to you every time an internet user clicks on your Ad, and driven by effective keyword strategy and Quality Scores.
Conversion Metrics
Ability to convert website traffic into leads/even sales remains the ultimate goal for a traditional digital marketing campaign.
Conversion Rate (CVR)
How many website visitors actually get converted to a lead or sale.
Cost Per Lead (CPL)
Measures how effective your campaign was from a cost standpoint.
Bounce Rate
Measures how much of the traffic to your site did not convert into a lead. Bounce rates help you strategize and optimize content.
Average Page Views per Visit
The more page views generated per visit, the better the chances for engagement, and the higher the probability to convert to a lead/sale.
Average Cost per Page View
Drives budget decisions and influences campaign strategies. Average cost per page view should be significantly lower than the revenue generated.
Average Time on Site
Helps to effectively gauge content relevance and helps you strategize to effectively convert site visits into leads.
Rate of Return Visitors
Traffic to your site is just as important as the rate of return visitors that keep coming back, which means repeat business and incremental income
Revenue Metrics
Ultimately, the success of your digital marketing campaign can be measured the amount of revenue it generated. It’s about the bottom line.
Return On Investment (ROI)
Measures total revenue generated by the digital marketing effect versus the cost incurred to run it.
Cost to Acquire a Customer (CAC)
Determines how much it costs you to acquire new customers, driven by total digital marketing costs and the the number of new paying customers.